Asset Submission Specifications

Cost Per Lead

📈 Program Description

Our Multi-Touch Cost Per Lead (CPL) campaigns are designed to help you drive high-quality leads by promoting valuable, industry-related content through Endeavor’s trusted media channels.

We will host and gate your asset(s) on our website, then deliver a coordinated series of email and newsletter promotions to actively drive lead generation.

Acceptable content formats include white papers, videos, research reports, and other educational resources.

Please note:

  • Content must be fresh and not reused within the last 6–12 months in this market.
  • Product-specific assets generally do not perform as well and are not recommended.
  • Assets currently hosted on competitive media company sites cannot be accepted.

Ideal Content Types:

  • Whitepapers
  • eBooks
  • Research Reports
  • Ask the Experts Guides
  • FAQs

📚 CPL Program Types

  • Single-Touch Program: 1 Asset
  • Double-Touch Program: 2 Assets
  • Triple-Touch Program: 3 Assets

✍️ Tips for Writing a Strong Summary

When submitting your asset summary:
  • Align the language to your identified target audience.
  • Use engaging, active language that highlights the value the user will gain.
  • Include 3–5 concise bullet points covering key takeaways:
    • What will they learn?
    • How will they benefit?
    • What challenge does it solve?
Best Practice:
 Focus on educating and offering insight rather than promoting products or services directly.


The goal is to position your brand as a trusted industry expert.

📝 Deliverables Checklist

Deliverable

Description

1-3 Assets

PDF or MP4 format (hosted on our site and promoted through email/newsletters).

Asset Title (per asset)

10 words maximum.

Asset Teaser (per asset)

Up to 250 characters (including spaces).

Asset Summary (per asset)

80-150 words highlighting the value of the content.

Company Logo

262px x 100px JPG or PNG format.

Lead List

Provide email addresses for anyone on your team who should receive lead reports.

Image Note:
 To avoid cropping or distortion, use high-resolution images with a centralized focus.

💬 Need Help?

Your Program Manager is here to guide you through the process!


If you have any questions, please reach out directly to the Program Manager who contacted you, or email CPL@endeavorb2b.com for assistance.

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